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The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
Episodes
66 episodes
Can Culture, Purpose, And AI Redefine Modern Marketing?
A fashion pitch in mall clothes. A Hotmail address that became a company name, Obviouslee. Salsa lessons to cover rent. That’s how Lee Deas' story begins, but the real ride is how she turned that grit into a...
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Season 3
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1:10:57
How AI Can Help Without Replacing Human Creativity w/ JT White
A teen builds a hip-hop forum, hears its bars on the radio, and sends Sony a homemade cease and desist—then grows up to lead an AI video platform. That’s how our conversation starts, and the twists don’t stop. We bring JT White (Augie.studio) a...
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Season 3
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55:20
Holding The Door, Owning The Room w/ Brenna Lawrence
The wildest origin story we’ve heard starts with a liger and ends with a microphone. Brenna Lawrence—VP of Business Development at Brown & Brown, relentless networker, and newly minted TEDx speaker—joins us to unpack how she turned fear int...
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Season 3
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1:06:56
What Happens When a Social Platform Puts Community, Data, and Ease of Use First w/ Brianna and Rachel
What if your social stack was actually simple—and proved its value? We’re joined by Brianna Crossley, Director of Growth & Engagement, and Rachel Bacall, Engagement Manager, from Pollen Social to unpack a platform built for velocity and cla...
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Season 3
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49:09
Inside SC Competes: Fostering Technological Growth w/ Jamie DeMent
Step into the dynamic world of South Carolina's technological revolution with Jamie DeMent, Director of Technology and Cyber Initiatives at the SC Council on Competitiveness. In this illuminating conversation, Jamie reveals how Charleston is tr...
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Season 3
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57:45
HOOK, Line, and Success: Building a Lifestyle Brand
From ripping out Yellow Pages to designing iconic logos, Brady Waggner's marketing journey embodies the creative hustle that defines success in the industry. As co-founder and executive creative director of HOOK, Brady brings a refreshing persp...
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Season 3
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1:02:17
Building Legacy: From Hospitality Roots to Digital Marketing Success w/ Q Moldrik
Ever wondered how a hospitality professional becomes the founder of a thriving digital marketing agency? Q Moldrik's journey from managing hotel systems to building Legacy Digital showcases the power of transferable skills and entrepreneurial v...
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Season 3
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56:11
Reforge Gaming Lounge brings the party with potions, PCs, and persistence
When arcades faded away, Christopher saw an opportunity. The Charleston native's vision? Create a gaming space built "from the viewpoint of a bar out" – combining the communal joy of gaming with modern technology and adult beverages.Ope...
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8:32
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From Video Production to Digital Doppelgängers: The Level Up Video Story
Ever wished you could clone yourself to handle all those repetitive business tasks? Matthew Grason of Level Up Video has made that dream a reality with revolutionary AI technology that creates digital twins indistinguishable from the real thing...
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9:36
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The Charleston Influencer's Journey w/ Nicole Farina aka The Charleston Diaries
Nicole Farina never expected her spontaneous move to Charleston during the pandemic would transform her into one of the city's most recognized digital voices. What began as a simple notebook entry—"The Charleston Diaries: a storytelling platfor...
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Season 3
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53:50
Blockchain Meets Real Estate: Transforming Land Ownership with Aaron Bumgarner
Blockchain technology is completely reshaping what we thought possible with land ownership and investment. Aaron Bumgarner, CEO and founder of Outside Global Incorporated, joins us to unpack how his company is pioneering the tokenization of lan...
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Season 2
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11:56
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Innovation Engine: How Doug Hamilton is Building Charleston's Tech Community One Hackathon at a Time
Doug Hamilton is revolutionizing Charleston's tech landscape through an unexpected lens: fatherhood. As founder of Charleston Hacks, Hamilton's mission grew from a deeply personal place – creating compelling reasons for his three teenage childr...
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16:48
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What's next for Charleston's marketing community? Season 3 Kickoff
Season three of the Charleston Marketing Podcast kicks off with a bang as hosts celebrate the show's growing success—nearly 2,500 downloads, with listeners tuning in from across the globe. What started as a local conversation has blossomed into...
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38:47
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Laid-Back Golf Lifestyle with Wes Loman of The Salty Golfer
Ever wondered what happens when you build a golf brand for people who care more about the beer cooler than their scorecard? Wes Loman, founder of The Salty Golfer, joins us from Dig South to share how he's created a thriving golf lifestyle bran...
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Season 2
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10:58
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The Art of Transition: Building a New Business from Lifelong Passions w/ Jennings King
What happens when your lifelong passion suddenly feels more like a burden? For Jennings King, the realization came in a moment of clarity while scrolling through Instagram—after 15 years of capturing wedding memories, she texted her marketing s...
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Season 2
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45:04
Kristina Chapple w/ 11 Tribes | Investing in Founders, Not Just Companies
Kristina Chapple has a refreshing take on startup funding that might just transform venture capital as we know it. Fresh from raising $46 million for
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10:10
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The Match Made in Marketing: Insights from Matchstick Social
What happens when two marketing professionals with complementary strengths join forces? In this candid conversation with Amber and Rachel of Matchstick Social, we explore the remarkable journey of a Charleston-based agency that's grown from a K...
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Season 2
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1:19:57
The Internet Society: Crafting Standards for Our Digital World
Have you ever wondered who actually controls the internet? Or how standards like email and web protocols come to be? The Charleston Marketing Podcast dives deep into this fascinating world with special guest
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10:01
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The Gift of Music: Ada Pasternak on Finding Purpose Through Art
Meet Ada Pasternak, a musical force whose extraordinary journey defies conventional paths. Born in Moscow to musician parents and raised on the East Coast, Ada's early life as a violin prodigy took an unexpected turn when debilitating tendoniti...
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Season 2
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40:36
Marketing on Ice: Stingrays Unleashed
Rob Concannon's journey from hockey player to president of the South Carolina Stingrays is a testament to Charleston's magnetic pull. After arriving in 1995 as a player for the Stingrays, a friend's prophetic words—"if you go to Charleston, you...
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Season 2
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37:31
How Microalgae Is Transforming Wastewater into Sustainable Farming Solutions
Ever wondered what happens when innovative minds tackle agricultural waste? Meet Tom Bessell, co-founder of ALBON, who's revo...
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9:38
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Innovation Lives Here: Inside the South Carolina Research Authority w/ Adrianne Grimes
What if your tax dollars could directly fund life-saving innovations happening right in your backyard? For South Carolinians, this isn't just a possibility—it's a reality through the South Carolina Research Authority.Adrianne Grimes, Di...
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Season 2
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36:25
Beauty, Business, and AI: Charleston's Leading Ladies Share Their Stories
Artificial intelligence isn't just for tech giants anymore. Two Charleston-based entrepreneurs are proving that small businesses and traditional industries can harness AI's power to compete at unprecedented levels.Meet
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7:44
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Beyond the Brand with Morgan Hurley: What Makes Memorable Marketing?
What happens when an award-winning mixologist discovers that the secret ingredient to winning competitions isn’t just in the drink—it’s in the story? Morgan Hurley, former Marketing and Beverage Director for
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35:31
What Happens When Hollywood Talent Chooses Charleston?
Justin Allen's journey from commercial actor to award-winning director and producer exemplifies the creative evolution happening in Charleston's growing production landscape. As President of Butter, an acclaimed commercial production company, J...
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Season 2
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57:29
