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The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
Episodes
54 episodes
What's next for Charleston's marketing community? Season 3 Kickoff
Season three of the Charleston Marketing Podcast kicks off with a bang as hosts celebrate the show's growing success—nearly 2,500 downloads, with listeners tuning in from across the globe. What started as a local conversation has blossomed into...
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38:00
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Laid-Back Golf Lifestyle with Wes Loman of The Salty Golfer
Ever wondered what happens when you build a golf brand for people who care more about the beer cooler than their scorecard? Wes Loman, founder of The Salty Golfer, joins us from Dig South to share how he's created a thriving golf lifestyle bran...
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Season 2
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10:11
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The Art of Transition: Building a New Business from Lifelong Passions w/ Jennings King
What happens when your lifelong passion suddenly feels more like a burden? For Jennings King, the realization came in a moment of clarity while scrolling through Instagram—after 15 years of capturing wedding memories, she texted her marketing s...
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Season 2
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44:18
Kristina Chapple w/ 11 Tribes | Investing in Founders, Not Just Companies
Kristina Chapple has a refreshing take on startup funding that might just transform venture capital as we know it. Fresh from raising $46 million for
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9:24
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The Match Made in Marketing: Insights from Matchstick Social
What happens when two marketing professionals with complementary strengths join forces? In this candid conversation with Amber and Rachel of Matchstick Social, we explore the remarkable journey of a Charleston-based agency that's grown from a K...
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Season 2
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1:19:11
The Internet Society: Crafting Standards for Our Digital World
Have you ever wondered who actually controls the internet? Or how standards like email and web protocols come to be? The Charleston Marketing Podcast dives deep into this fascinating world with special guest
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9:15
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The Gift of Music: Ada Pasternak on Finding Purpose Through Art
Meet Ada Pasternak, a musical force whose extraordinary journey defies conventional paths. Born in Moscow to musician parents and raised on the East Coast, Ada's early life as a violin prodigy took an unexpected turn when debilitating tendoniti...
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Season 2
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39:49
Marketing on Ice: Stingrays Unleashed
Rob Concannon's journey from hockey player to president of the South Carolina Stingrays is a testament to Charleston's magnetic pull. After arriving in 1995 as a player for the Stingrays, a friend's prophetic words—"if you go to Charleston, you...
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Season 2
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36:45
How Microalgae Is Transforming Wastewater into Sustainable Farming Solutions
Ever wondered what happens when innovative minds tackle agricultural waste? Meet Tom Bessell, co-founder of ALBON, who's revo...
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8:52
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Innovation Lives Here: Inside the South Carolina Research Authority w/ Adrianne Grimes
What if your tax dollars could directly fund life-saving innovations happening right in your backyard? For South Carolinians, this isn't just a possibility—it's a reality through the South Carolina Research Authority.Adrianne Grimes, Di...
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Season 2
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35:39
Beauty, Business, and AI: Charleston's Leading Ladies Share Their Stories
Artificial intelligence isn't just for tech giants anymore. Two Charleston-based entrepreneurs are proving that small businesses and traditional industries can harness AI's power to compete at unprecedented levels.Meet
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6:58
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Beyond the Brand with Morgan Hurley: What Makes Memorable Marketing?
What happens when an award-winning mixologist discovers that the secret ingredient to winning competitions isn’t just in the drink—it’s in the story? Morgan Hurley, former Marketing and Beverage Director for
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34:45
What Happens When Hollywood Talent Chooses Charleston?
Justin Allen's journey from commercial actor to award-winning director and producer exemplifies the creative evolution happening in Charleston's growing production landscape. As President of Butter, an acclaimed commercial production company, J...
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Season 2
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56:42
Connecting Content, Contacts, and Capital in the Southeast Tech Scene with Stanfield Gray
Stanfield Gray, founder and CEO of Dig South, joins the Charleston Marketing Podcast to share his remarkable journey building the Southeast's premier tech ecosystem. As the visionary behind what he calls "the South's tech tribe," Gray reveals h...
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Season 2
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56:15
Banking with Purpose: The Story Behind REV's Community Impact w/ Shelley Puckett
A credit union that feels more like a sports car brand than a financial institution? That's exactly what Shelly Puckett and the team at REV Credit Union have created through their bold, purpose-driven approach to banking in Charleston.P...
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Season 2
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54:01
Good Business Summit: The Power of Local First with Mara and Emma
Join us for an engaging episode of the Charleston Marketing Podcast, where we explore the vibrant local business landscape shaped by organizations like Lowcountry Local First. Our guests Mara Fields and Emma Giglio share personal stories and pr...
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Season 2
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37:25
Kristelle Siarza Moon | PRSA Counselor Academy Meets Southern Hospitality
Discover the magnetic charm of Charleston with Kristelle Siarza Moon as she joins us, bringing her enthusiasm as co-chair of the esteemed Counselors Academy conference by the Public Relations Society of America. Set against the backdrop of the ...
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Season 2
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42:16
Brae Richardson: Navigating Culinary Marketing with Passion and Purpose
Join us as we welcome Brae Richardson, the creative force behind the Charleston Wine and Food Festival, to share stories from behind the scenes of one of the city's most celebrated events. Prepare to be immersed in the festival's vibrant buzz a...
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Season 2
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58:34
Gritty Gal Marketing: Harnessing Authentic Storytelling and Community in Modern Marketing
What if the secret to successful marketing lies not in trendy tactics but in the timeless art of storytelling? Join us as we chat with Jenny and Raebecca, the creative forces behind Gritty Gal Marketing, who share their journey of blending auth...
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Season 2
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Episode 11
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50:04
Drayton Wade: Unleashing AI Potential in Charleston's Thriving Tech Scene
Discover the inspiring journey of Drayton Wade, COO of Cognitos, as he reveals how a top candidate influenced the decision to anchor this AI startup in Charleston. This vibrant city, with its youthful workforce and strategic location, became th...
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Season 2
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Episode 10
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38:31
Television Insights and Community Impact with Tom and Katie
Tom Blomquist, the mastermind behind iconic TV dramas like "Walker Texas Ranger" and "The A-Team," takes us inside the rollercoaster ride of his illustrious career. From his humble beginnings in Mount Prospect, Illinois, to rubbing elbows with ...
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Season 2
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Episode 9
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1:51:56
Marketing Insights and Community Strength with Eric Elliott
Local entrepreneur and producer Eric Elliott takes us on a journey through Charleston's evolving marketing landscape, sharing his experiences from growing up in the downtown projects to becoming a key player in the city's creative scene. We exp...
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Season 2
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Episode 8
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1:09:50
Leah Edwards: Reviving Charleston's Opera Scene and Cultivating Community Engagement
Step into the spotlight with us as we welcome the remarkable Leah Edwards, a dynamic stage artist whose career spans Broadway, off-Broadway, the New York Philharmonic, and Carnegie Hall. Leah takes us on a journey through her vibrant career, sh...
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Season 2
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Episode 7
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1:12:10
Kate Schmieding: Embracing Conservation and Advocacy in Modern Marketing
What truly defines a purpose-driven organization? Join Stephanie Barrow and Mike Compton as they uncover the journey of Kate Schmieding, a remarkable leader in marketing and corporate responsibility, whose personal passions for fly fishing, sur...
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Season 2
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Episode 6
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57:08
Exploring Radio's Influence and Innovations with Paul O'Malley
Ever wondered how the magic of radio connects communities and crafts unforgettable experiences? Join us as we chat with Paul O'Malley, the dynamic President and General Manager of the Charleston Radio Group, who highlights the extraordinary spi...
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Season 2
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Episode 5
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56:47
