The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
Podcasting since 2023 • 72 episodes
The Charleston Marketing Podcast
Latest Episodes
From Freelance Grit To Children’s Lit: A Designer’s Charleston Story
A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold c...
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Season 3
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53:35
Belief As A Marketing Engine For Community Joy
What happens when the spirit of Christmas meets the grit and growth of Charleston? We sit with Santa Smiley to explore how a city of parades, tree lightings, and school snow machines turns tradition into connection. From Hotel Bennett teas to J...
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Season 3
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26:44
Charleston’s Media Engine, Explained, King & Columbus and Post and Courier's, Chase Heatherly
A 200-year-old newsroom building a modern growth engine isn’t a story you hear every day. We sit down with King & Columbus president and Post and Courier CRO, Chase Heatherly, to explore how a legacy media brand built a nimble, independent ...
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Season 3
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46:30
From Jam Band Roots To DIY Marketing: Umphrey's McGee's Ryan Stasik On Building A Loyal Fanbase
Come for the bass lines, stay for the blueprint of a modern creative business. We sit with Umphrey’s McGee bassist Ryan Stasik to trace how a college-born jam band built a 27-year career on improvisation, fan collaboration, and unapologetic DIY...
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Season 3
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40:18