From Video Production to Digital Doppelgängers: The Level Up Video Story

Ever wished you could clone yourself to handle all those repetitive business tasks? Matthew Grason of Level Up Video has made that dream a reality with revolutionary AI technology that creates digital twins indistinguishable from the real thing—in just six minutes of filming time.

As our final guest at the bustling Dig South event, Matthew shared his fascinating journey from running a traditional video production company to pioneering AI clone technology. The breakthrough came when working with time-strapped medical professionals who found even streamlined video sessions too demanding. By harnessing AI, Matthew's team can now create perfect digital doppelgängers that "fool spouses and family members" while eliminating the need for repeated filming sessions.

What sets this technology apart is its practical business application. Your AI clone can handle the tasks most professionals dread—lead generation, customer follow-ups, repetitive explanations, and consistent content creation. The clone can even be trained to become an expert in specific topics, speak different languages, and appear against any background. As Matthew perfectly summarized: "It takes the robot out of the person" by automating robotic tasks while preserving meaningful human connections. With 51 clones created since their February launch, Level Up Video is transforming how businesses communicate, allowing entrepreneurs to focus on what truly matters—the creative, strategic work that machines can't replicate.

Ready to meet your digital twin? Visit LevelUpVideo.org or connect with Matthew Grason on LinkedIn to discover how six minutes of your time could forever change your approach to business communication. Could your AI clone become your most valuable team member?

Chapters

• 0:00 Charleston Marketing Podcast Introduction
• 1:43 Meeting Matthew Gray of Level Up Video
• 3:11 Creating AI Clones in Six Minutes
• 5:15 Business Applications of AI Clones
• 7:10 Connecting with Level Up Video
• 8:14 Episode Closing and Thanks

Transcript

Speaker 1: 0:00

Welcome to the Charleston Marketing Podcast, brought to you by the Charleston AMA and broadcasting from our friends at Charleston Media Solutions Studios. Thanks to our awesome sponsors at CMS, we get to chat with the cool folks making waves in Charleston, from business and art to hospitality and tech. These movers and shakers choose to call the Lowcountry home. They live here, work here and make a difference here. So what's their story?

Speaker 2: 0:25

let's find out together you're crushing it, delaney, you know that right she's absolutely killing it.

Speaker 3: 0:33

I'm just gonna say I love you. You've been awesome all day long, like six different hats right now she's awesome. She's doing the story. I told her she needs because she wants to work in sports video. She needs to go.

Speaker 1: 0:41

She can crush it well so we're talking about our production assistant, everything here larry.

Speaker 2: 0:48

You're doing a great job too, babe. I really appreciate your help too, larry.

Speaker 4: 0:51

If y'all could see it on this side.

Speaker 2: 0:52

Uh, it's amazing yeah, right, well, I like your photo cords and cameras and microphones it's yeah, you look great, you look so welcome to the charleston market podcast. We're. We're live at the Dig South. Yes, I think we're doing our last interview.

Speaker 1: 1:07

This is our last interview.

Speaker 3: 1:08

Maybe I don't know. I don't want to limit us. It's a friend of mine, so that's exciting.

Speaker 2: 1:15

How many have you guys done today? What's it like to do that You're number?

Speaker 4: 1:18

19. 18.

Speaker 2: 1:20

I don't, I don't not sleep. I sleep very well at all times, I think, being articulate all day, because everyone we're meeting has a different perspective. Yeah.

Speaker 3: 1:27

And they're talking about some things that are just straight over my head.

Speaker 2: 1:30

Right over my head.

Speaker 3: 1:30

I'm like I'm learning as I'm going through the podcast, but you need to like some. So it's very cool, yeah, but you need to like have an intelligent question.

Speaker 2: 1:39

Yes, to follow face.

Speaker 3: 1:40

so it's like sometimes you're like fun, wow anyways.

Speaker 2: 1:43

Mike Compton here.

Speaker 3: 1:44

President of room by advertising, stephanie Barrow here we've got a guest our new next guest is my buddy, matthew Gray, for years, right before maybe a year before you went out on your own yes, that's right, so you do video a little bit, oh yes, so we were a video production company for nine years or so.

Speaker 4: 2:08

Should I look at you guys or the camera Wherever?

Speaker 3: 2:10

you are, yeah, you do you.

Speaker 2: 2:10

Let's just relax. Don't talk to the camera. Camera's a spoiler, yeah.

Speaker 4: 2:14

Yeah, so we were a general video production company. It's a lot of hard work In this building. There's plenty of experts that we were competing against and I hated that part because I knew I couldn't beat the pros. But we got into AI last year and we were able to take our filming process down to six minutes on camera. We can make an AI clone of anybody. That looks so real, it fools spouses and family members and it's made filming interviews so easy, so fun and it's really neat.

Speaker 3: 2:45

There's any vertical that we can do, so we started launching this in February okay, we just did our 51st clone yesterday okay, it's perfect for business owners who hate getting in front of the camera 100% but they have to do like, for instance, tip Tuesday videos or that kind of thing tutorials and you can just make them happen for them.

Speaker 2: 3:03

That's right. You can change the background or whatever background you want to make. Make you speak Chinese.

Speaker 4: 3:08

Oh, I do that already. Yeah, exactly, I don't. I don't speak Chinese, but you can.

Speaker 2: 3:11

Your clone can, now that I have level up video AI.

Speaker 4: 3:15

Yeah.

Speaker 2: 3:16

We didn't even say the name of the business yet, and then my favorite part is kind of a dorky part.

Speaker 4: 3:20

So of course you know we recreate you, but then we're able to train the clone to be an expert in what you want it to be. So if you hate lead generation for your business. If you hate warming up folks you're about to sell to. If you hate following up with customers, your AI clone can take that over for you, so you can do more of this. The stuff that you love.

Speaker 3: 3:41

Right, that's amazing. So when I first met you, you were working with. You had your own video production company and you were working with like Harbor Entrepreneur Center and EO right.

Speaker 1: 3:52

Yes, yes, I saw you at all the EO events.

Speaker 3: 3:53

So this is really neat. So what made you decide to get into this versus video production?

Speaker 4: 3:57

I was working with a lot of medical folks and um so you know, most video production takes like what you guys did all day. You know hours and hours and I used to say filming is one hour with us. That was our thing. My doctors and medical people would complain still too much time. So we added an AI program and another 17 programs. Later we had it down to six minutes and it allowed a lot of people who not only hate filming but just don't have the time, and it allowed a lot of people who not only hate filming but just don't have the time. Y'all have this company and all these amazing resources at your disposal. I'm sure sometimes you guys still think I'm so busy. I wish I could clone myself.

Speaker 3: 4:34

Sure, I feel that way often.

Speaker 4: 4:36

And when I started using our own product, I knew we had something, Because I'm like. This has made my life easier. It can make other people's easier too.

Speaker 3: 4:44

Right, so people are using it for social media purposes.

Speaker 4: 4:47

Social media training, sales communication. I want to be a thought leader, but I can't film every day, Right, yeah?

Speaker 2: 4:55

Stanfield Social was important. Sorry, stanfield Social was your product right. That's right. Yeah, was uh pointing. Sorry, stanfield social was your product right that's right.

Speaker 4: 5:02

Yeah, you remember seeing that on on facebook or instagram. You saw the ads with stan. Uh, that's his ai.

Speaker 2: 5:06

You didn't know that when he had the background I was kind of walking I saw him walking, walking not the walking, but when he's saying you know, dig south.

Speaker 4: 5:15

It's a crazy event, we're gonna now I have to go back and rewatch. I've seen all of them ste them.

Speaker 2: 5:20

Steve.

Speaker 3: 5:20

Britt obviously it was seamless, because I didn't notice that it wasn't. Oh, that it was AI. That's the whole thing. That's the whole point, right?

Speaker 4: 5:26

I didn't know if you've seen Steve Britt's AI legal course on LinkedIn. That's our clone that we made of him. We've been working with all these amazing companies lately. Uh, they were speaking on stage. I looked out in the audience and there were a dozen people they'd already cloned, so that was pretty cool.

Speaker 2: 5:43

Oh, no kidding, that's amazing. So you're really taking off. So how did that go for you? It was awesome.

Speaker 4: 5:48

I love it. I honestly, I heard a great line today and it's funny because we work on this. Yeah, yeah, yeah. How often do you all hear a line that someone else phrases your business better than you do?

Speaker 4: 5:58

oh yeah and what I heard today was it takes the robot out of the person. You know the repetitive stuff that we hate. The questions you answer over and over again, though, oh, what is your business? Do again you can warm up these people so when you sit down with them, they're ready to go, they like you, they know you, they're ready to hire you and you know this part will never be replaced by AI Right.

Speaker 4: 6:23

But what about the parts that make us crazy? Sending out email notifications, updates, newsletters, so we can focus on the fun stuff?

Speaker 3: 6:32

Yeah, I love it I want to try it out. I am going to try it. Would you guys try it? Definitely it's downstairs, right.

Speaker 4: 6:38

Yeah, but we're also in Mount Pleasant. Six minutes on camera. You never have to film again.

Speaker 2: 6:43

You got a brick and mortar place.

Speaker 4: 6:44

We are in the same office as Code Trust. Y'all know them yeah.

Speaker 3: 6:48

Patrick Bryant.

Speaker 4: 6:49

Yeah, yeah, code Trust is like our business big brothers, we are four minutes down the street from there.

Speaker 3: 6:55

Code Trust is on Johnny Dodds, right, johnny Dodds, right, johnny Dodds. Yeah, that's right. Very cool, well, congratulations.

Speaker 4: 7:00

You guys should come by, because I think you would laugh out loud seeing your clone.

Speaker 3: 7:04

Oh for sure that sounds fun, Awesome. We'll do it.

Speaker 2: 7:07

Again, congrats on all your success with that. Thank you Sounds like you're doing great things.

Speaker 4: 7:11

We're just getting started. Yeah right, I'm happy for you friend. You God. What an amazing event. My sole regret at this event is I had a booth and I was talking to people.

Speaker 3: 7:25

I wanted to go to every single talk. I saw you downstairs. Oh my gosh. I was like, oh, there he is again.

Speaker 4: 7:28

But I'm asking people how was your talk? Everyone here is so energized and excited.

Speaker 2: 7:34

I can't believe you two are still alive because you've been here since 8 o'clock in the morning doing this, because you've been here since 8 o'clock in the morning doing this. I'm feeling your feeling because I wanted to go talk to other people and demo the other thing.

Speaker 3: 7:46

We have a little bit of FOMO, but this has been fun.

Speaker 2: 7:48

It's all right, though it's all right, so next time we'll come the day before to the events. There we go. We had a podcast yesterday so we couldn't do that.

Speaker 3: 7:56

But we'll plan accordingly next year. We would like to be invited back.

Speaker 2: 8:00

Well, my dear, thank you so much for your time. How can we? Get a hold of your company and yourself.

Speaker 4: 8:04

LevelUpVideoorg. I'm on LinkedIn, Matthew Grayson, Level Up Video. Check us out. See you soon. Awesome, All right, y'all All right y'all Hugs over there.

Speaker 2: 8:15

We want to thank our sponsors Thanks to the Charleston American Marketing Association, thanks to Charles Media Solutions, thanks to our crew and thank you, stephanie, for hanging out with me.

Speaker 3: 8:23

Thank you, Mike Dick Sal and your time today too, thank, you Wrapping up our last episode for Dick Sal.

Speaker 2: 8:28

What's that?

Speaker 3: 8:28

It's been very Last episode.

Speaker 2: 8:29

I think Is this our last one, are you sure? I think, it is, unless we can find Stanfield, he's yeah, we did.

Speaker 3: 8:37

It was a good one.

Speaker 2: 8:38

It was a good episode, so alright, charleston, we'll see you next time. Bye, hope you had fun.