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The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
The Charleston Marketing Podcast
How Microalgae Is Transforming Wastewater into Sustainable Farming Solutions
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Ever wondered what happens when innovative minds tackle agricultural waste? Meet Tom Bessell, co-founder of ALBON, who's revolutionizing how we think about wastewater and soil health.
Tom joins us from Dig South to share his startup's groundbreaking approach to environmental challenges. Albon has developed proprietary photobioreactors that harness microalgae's natural ability to clean agricultural wastewater. The process removes phosphorus, nitrogen, and grease from contaminated water while simultaneously capturing atmospheric carbon. But the innovation doesn't stop there - the nutrient-rich algae is transformed through pyrolysis into biochar, a powerful soil amendment that helps farmers improve crop yields and water retention naturally.
What makes this technology particularly fascinating is its circular nature. The dirtier the wastewater, the faster the algae grows and the more nutrient-dense the resulting biochar becomes. It's a perfect example of turning a problem into an opportunity. Tom explains how their technology can help revitalize over-farmed soils by reactivating natural carbon cycles that industrial agriculture has disrupted. Currently piloting with the Sydney local government, Albon is eyeing future expansion into meat and dairy processing facilities where wastewater is especially nutrient-rich.
Tom's entrepreneurial journey offers valuable lessons in adaptation. What began as a carbon capture concept in late 2023 evolved into their current wastewater treatment model after the initial approach proved impractical. This pivot demonstrates how environmental innovation often requires flexibility and responsiveness to real-world constraints. Follow Albon's continuing development on Instagram at @albon_au or on LinkedIn to witness how this Australian startup is transforming agricultural waste streams into sustainable resources for the future of farming.
Presenting Sponsor: Charleston Media Solutions
Title Sponsor: Charleston American Marketing Association
Cohosts: Stephanie Barrow, Mike Compton,
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Art Director: Taylor Ion
CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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