The Charleston Marketing Podcast

Genna Shelnutt

Charleston AMA Season 1 Episode 6

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Get your notepad out folks, Genna is about to drop some knowledge on you. Genna Shelnutt graduated from the Honors Program at the University of Georgia with dual degrees in business management and advertising. She first joined BGRM (then Rawle Murdy) as a summer intern, eventually landing herself a full-time position in the agency and working her way from account service to public relations to SEO specialist to copywriter. After a brief stint working in-house for Charleston-based software company Blackbaud, Genna returned to BGRM to continue to grow her advertising career. She now oversees more than 20 creatives across Buffalo Groupe as the Executive Creative Director in addition to serving as a Managing Director of the Charleston office.

On LinkedIn Genna says: Her passion is to write copy that has as much stopping power as it does strategy.

Specialties: writing strategy, brand development, mastering tone and voice, big ideas, little ideas, online content development, creative expression, and puns.


Support the show

Presenting Sponsor: Charleston Media Solutions

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton,

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Art Director: Taylor Ion

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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